Luxury swim and resortwear brand, GraceJacob, is famed for its daring Brazilian cuts, vibrant prints and sultry yet sophisticated style. Since being founded by Grace Cohen in 2016, the brand has quickly built an enviable following of celebrities, bloggers and consumers alike.
Ahead of the launch of the Frankie Gaff x GraceJacob collection, Grace and Frankie wanted to give followers a behind-the-scenes insight into the design and development process, in order to ramp up anticipation and online chatter.
B&H worked closely with Grace, Frankie and model, Shauna Smith to create two short and snappy films that were targeted at Frankie and GraceJacob’s key marketing platform, Instagram. The films were delivered in several formats in order to capture the audience’s attention in Instagram feeds as well as Instagram Stories.