Long standing partner of the B&H team, Wickes, wanted a film to showcase the positive impact that its commitment to local communities really has. Through its partnership with the EFL, the ‘Kits for Kids’ initiative saw Wickes support grassroots football by awarding 72 junior football clubs with a brand new kit, as well as match tickets to their local EFL club.
The competition was a huge success and received 2,500 applications from across the UK. Wickes then had the challenging task of choosing the most deserving winners (rather them than us!) before visiting all 72 clubs to see the winners being presented with their new kits. B&H set out to construct an intimate and emotive film that captured what the support of Wickes really meant to the clubs, coaches and young players involved.
"Ben & Harvey, we're awarded the challenge of creating an engaging piece of video content which highlighted the Wickes & EFL ‘Kits for Kids’ campaign with a very open brief. What they delivered was an emotionally engaging piece which really delivered against the story that Wickes were trying to portray for the campaign. Ben & Harvey worked cross-functionally with other agencies, competition winners and internal Wickes colleagues, plus were always happy to go that extra mile to ensure the content which was delivered was right for it’s audience. The team are always a pleasure to work with, are open to any challenge and produce content of the highest standard."
Jimmy Adams - Marketing Manager